Consumer Trends for 2019
The behaviors of consumers always change as time goes by. However, dealing with this fast pace is always a hurdle that most businesses fail to overcome. This article is going to help you know more about some of the hottest consumer trends for the year 2019. Read on to learn more.
The first one on the list is reading reviews online. Buying things online has become very popular over the years especially with unavoidable advance in technology. Even though that is the case, some people still choose to buy expensive things in person. What both parties agree on however is that reading or watching reviews online play a huge role in the integral part of buying habits. It is human nature to want to get the best products or services. That is why people choose to check reviews in order to have a clear picture of what to expect from a product or service before spending their money on it. If they are impressed with what they are seeing, they will definitely go for it. However, if you are not impressed with what reviews bring to your table, you always have a choice of looking further. In the end, businesses are able to create content featuring their products.
How about escape rooms? Escape rooms are slowly becoming popular in the marketing world. It is the most effective current marketing trend. The main allure might be the immersion aspect of escape rooms. Participants are able to engage with their favorite IPS in a physical sense. At the end of the day, their loyalty to the brand becomes stronger. At the same time, companies are able to connect with their potential clients in a playful way.
Mobile use is the other important trend. Recently, the use of Smartphone to carry out a number of activities has become popular. From shopping to paying different kinds of bill plus much more. Research has it that 52% of website traffic in 2018 comes from ,mobile phones. This is a clear indication that for a business to make it, there has to be some sort of online presence. When you have an app for your business, achieving that will not be a problem. This way, your clients will reach you faster.
You also need to know about company ethics. Clients choose to buy their products and services from only ethical brands. That is the reason behind almost all business focusing on preserving their values. That is why you will see most products labeled Eco friendly.
Natural approach is the other important trend. Everybody is keen to find out whether the products they buy are safe for their health or not.
Cannabis products is the other hot trend for 2019. Marijuana is slowly becoming a favorite term among many. More and more people are now interested in what it has to offer.